A Pottery Studio Niche Gamble

Everyone says niching down is the best thing you can do for your business. But how far down should you niche? After starting Signature.email and it going nowhere for a number of months, at one point I decided I should focus on the education market, and try to get schools, colleges, and universities to use… Read more

More Founder Than Freelancer

It’s been 2 years since I wrote on this blog, which is pitiful, because a lot has happened! In July of 2019 I outlined some goals that included taking my own projects more seriously. Thankfully, I have been able to do that! Since then, my project Signature.email has grown significantly. It’s been slow growth in… Read more

New goals, new territory

For the first 8 years of my career I worked at Morsekode, a modern ad agency. I loved my time there, but after having my first kid I decided to leave and start freelancing to provide a better work life balance. Freelancing has been an amazing journey so far and I’ve been so thankful that… Read more

I suck at being a human on the web

After watching and listening to a lot of solo and early stage entrepreneurs lately, I’ve come to the realization that I suck at being a real relatable human on the web. I’m not sure what caused this. Maybe it was years of working at an agency and always making things as polished and professional as… Read more