Thoughts
New Website Launched January 29, 2009
Yesterday I had the pleasure of launching Phoenix Endeavors’ new website. It feels good to launch it after starting on the project about eight months ago! The company is an SAP software consulting firm here in Minneapolis who came to me for a complete website, wanting to be able to update it themselves after it was completed.
I’m pretty happy with how the design turned out. It’s clean and simple, with a lot of white space. The design has some nice dimension, where the photo feels like its coming off of the page. I like how the menu is a bit unique from other drop down menu’s, and it makes use of some cool transparency.
It was hard to nail down exactly what type of photography should be used, I was really trying to steer them away from the typical “business people shaking hands in a conference room” sort of imagery, as is common on a lot of consulting websites.
They told me that they wanted to be perceived as experts at what they did while working in partnership with the companies that hire them. At some point along the way I stumbled on the analogy of fighter pilots, or Blue Angel type of guys. They’re experts, and they have to coordinate everything they do as partners.
Overall, it was a fun project to work on and I’m proud to add it to my portfolio. Let me know what you think about it. Like it, love it, hate it?
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